Jaimee Danielle Council Zawierucha

Biography

As marketing manager, Jaimee Zawierucha develops and implements digital marketing strategies to support undergraduate and graduate program recruitment, strengthen brand awareness, and foster community engagement. She launched and manages the School’s marketing funnels that integrate custom website forms, landing pages, and social media advertising into the University’s admissions platform to generate and nurture new student leads. She also created and oversees the School’s student ambassador program, co-manages organic and paid social media content, produces multimedia campaigns, including videos, photography, and graphic design, and develops targeted email campaigns for prospective students.

Before joining the School, Jaimee was content strategy team lead for Kaplan Early Learning Company and Gryphon House Books where she guided a team in building comprehensive digital campaign plans and content calendars across multiple platforms. Before that, she worked as a marketing and media specialist at UVA Health’s radiology department, where she developed content for the patient blog, Inside View, produced videos to promote clinical programs and training opportunities, and managed social media content, editorial calendars, referral tracking, and community outreach for the Division of Interventional Radiology.

Across roles, she brings a broad multimedia skill set spanning video and audio production, writing, photography, graphic design, website and blog management, email and CRM systems, social media, and data analytics. Jaimee thrives where creative and practical strategy intersect, and is most passionate about collaborative creation, authentic connection, and delivering thoughtful, high-quality content that advances institutional goals.